Smart Energy GB Marketing and Campaign Training - Glasgow

This one-day workshop will equip you with the skills and confidence to communicate about smart meters effectively and understand the steps that are necessary to planning a successful smart meter campaign.

The training will provide you with a foundation in marketing including: how to set communications aims and objectives, identifying and targeting audiences, building digital into marketing strategy and how to monitor success. You will use a best practice campaign template especially designed for this training. This template will highlight a simple process to help plan your own successful smart meter campaign.

You will:

• understand the Smart Energy GB campaign, and your specific role in driving it forward
• take away a marketing action plan for finessing and action
• know how to deliver a campaign, moving it 'from paper to reality'
• be aware of the resources and support available from Smart Energy GB in Communities.

After the workshop you will be provided with a training guide to take away and use to further develop your smart meter campaign.

Media Trust, the UK’s leading communications charity, will be delivering the training on behalf of Smart Energy GB in Communities. We have over 21 years experience building communications capacity across the charity sector in the UK.

Smart Energy GB in Communities is being delivered by a consortium of charities, fuel poverty charities National Energy Action and Energy Action Scotland and the Charities Aid Foundation. Together the consortium will be working with Smart Energy GB to ensure that we can engage some of the most vulnerable and hard to reach communities in the smart meter rollout.

Please book your places today as spaces are limited.

If you need any assistance please email smartenergygb@mediatrust.org